Introduction
In 2007 HEINEKEN launched the Heineken Africa foundation to support the improvement of health for people living in sub-saharan African communities by financially supporting relevant health projects and health-related education. Underpinning HEINEKEN long-standing commitment to Africa, projects are carried out in countries in which HEINEKEN is operating. At the creation of the Heineken Africa foundation, HEINEKEN made € 10 million available and in 2010, HEINEKEN donated an additional € 10 million to the foundation. Since it concerns an endowment fund, the Heineken Africa foundation can spend an annual amount of approximately € 1 million on health projects in Africa as of 2010.
The Heineken Africa foundation works in partnership with
HEINEKEN, its subsidiaries in sub-saharan Africa and
non-governmental or governmental organisations (NGOs or GOs). For
each project, a tripartite partnership is set up whereby the
foundation provides funding, the local subsidiary supports through
means of manpower, expertise and monitoring and the NGO or GO
ensures final implementation and integration in the relevant public
health system.
At HEINEKEN headquarter level, various departments provide
expertise and human resources, for example when setting and
monitoring medical indicators (health department), drafting
contracts (legal department), dealing with financials (finance and
tax), engaging subsidiaries (regional office) and communicating
through various channels (corporate relations). The salary of the
Heineken Africa foundation manager is also largely paid for by
HEINEKEN. The combined efforts of the private sector partner
(HEINEKEN), the NGOs (Heineken Africa foundation and local
partnering NGOs) and the public organisations ((local) governments
and community organisations), offer a strong basis for sustainable
healthcare development and improvement in sub-saharan Africa.
For more information, see the annual reports of the Foundation published in 2009 and 2010 and 2012.