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Introduction

Underpinning Heineken’s long-standing commitment to Africa, Heineken has launched the Heineken Africa Foundation: a Foundation that supports and enhances the improvement of health for the people who live in Sub-Sahara African communities where Heineken is active, by financially supporting relevant health projects and health-related education.

Heineken’s approach to sustainability is embedded in the Group’s long-held Company values: passion for quality, the responsible enjoyment of its brands and respect for the environment, for people and for our obligations to create a better world. Since 2010, Heineken has set a new ambition for the sustainability agenda called Brewing a Better Future. This policy includes all corporate responsibility and sustainability activities of the company in a number of priority areas, including energy, water, health and safety, agriculture, supply chain responsibility and responsible consumption. This ensures that Heineken addresses material risks, its impacts on people and the planet and it enables the Group to influence our future. Cooperation with global and/or local partners (NGOs/overseas development ministries/international organisations) has led to several positive developments in social and environmental areas.

In Sub-Sahara Africa, Heineken has implemented a health care policy. This has resulted in a high-quality health care infrastructure whereby employees and family members benefit from receiving a total healthcare package, including treatment of HIV/AIDS, malaria and tuberculosis.

For more information, see the annual reports of the Foundation published in 2009 and 2010.